About Us

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Group Marketing Services, Inc. is a wholesale contracted general agency dedicated to supporting the sales and service needs of agents who sell benefit products.  Whether you're a seasoned professional or new to the field, we have a professional and knowledgeable staff that can assist you with day to day tasks or the complex technical issues surrounding benefit products. GMS is your direct link to the carrier, specializing in group and individual health benefits.

What is a General Agent?

A General Agent is someone who serves as a single point of contact between an insurance carrier and the producer.  As a general agent our job is to support the individual and group health marketplace by giving producers the information and support they need to sell health insurance to new accounts and improve retention of existing accounts.

What services does a General Agent provide?

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